McDonald’s India Unveils New EATQUAL Packaging Design
Asia-Pacific, Universal Design, January 27 2021
INDIA: McDonald’s India unveils new EATQUAL packaging specially designed for customers with limited upper hand mobility – Becomes the first brand in the industry to undertake such an initiative
McDonald’s India West and South, that announced the launch of EatQual – a special pack for customers with limited hand mobility, on the International Day of Persons with Disabilities, unveiled this innovative packaging. With this, the brand has become the first food player in India to have undertaken such an initiative
EatQual stems from the insight that the standard packaging typically requires customers to use both their hands to truly enjoy the delicious McDonald’s burgers. This makes it difficult for those with limited upper-limb movement to enjoy their favourite McDonald’s burger. EatQual addresses this challenge and ensures that everyone can bite into delicious burgers just as easily.
The brand launched a heartwarming brand film that showcases how EatQual makes the experience of enjoying McDonald’s burgers easy and delightful for its guests that have limited upper hand mobility.
The brand also launched a heartwarming film that showcases how EatQual makes the experience of enjoying McDonald’s burgers easy and delightful. DDB Mudra is the creative agency behind the EatQual campaign.
McDonald’s India launched the packaging by hosting individuals with limited upper hand mobility in their restaurants across Mumbai, Pune and Chennai who enjoyed their favourite burgers in the new EatQual packaging.
The event in Chennai was supported by The Good Quest Foundation, a Non-Profit Organisation founded with an objective to work for a tangible impact in the lives of the less privileged, down trodden and marginalized in the Community.
Commenting on the launch of EatQual by McDonald’s India West and South, Mr. Vinod Kumar, Managing Trustee of The Good Quest Foundation said
“It is welcoming to see a successful global food joint like McDonald’s coming up with EatQual packaging, a big step taken to embrace people with limited upper limb mobility to their customer class. Now even a person with limited upper limb mobility can visit McDonald’s to relish his food and drink without hassles. We at The Good Quest Foundation have always worked for an inclusive community, thank you for the partnership McDonald’s. We are sure EatQual packaging will set a benchmark for the others to follow”
Commenting on the launch of EatQual by McDonald’s India West and South, Mr. Vinod Kumar, Managing Trustee of The Good Quest Foundation said.
The event in Mumbai was attended by noted personalities including Dr Vaishali Kolhe, Associate Professor, Project Director, I Access Rights Mission, Centre For Disability Studies and Action, Tata Institute of Social Sciences, Mumbai and Mr. Surendra Kasare, a Para Wheelchair Cricketer, who hailed this initiative.
McDonald’s restaurants in West and South India are owned and operated by Westlife Development Ltd under its wholly owned subsidiary – Hardcastle Restaurants Pvt Ltd.
Westlife Development has been taking definitive steps to make feel good moments easy for all its customers across its restaurants. The company has made many of its stand-alone restaurants accessible for differently-abled customers by installing ramps wherever possible and has made the restrooms wheelchair friendly. The launch of EatQual marks yet another step by the brand to make eating at McDonald’s easy and fun.
Originally Published on Enabled