New feature to help bank customers with hearing disabilities in Dubai
Middle East, April 17 2017
DUBAI: Earlier in the year, the bank also began distributing Braille currency for its customers with vision disabilities. Emirates NBD has introduced sign language system for its customers with hearing disabilities at its Jumeirah Emirates Towers branch.
The bank will roll out the revolutionary technology ‘KinTrans,’ that enables two-way communication between sign language communicators and people who use spoken languages, in select branches across the country during the year.
The system currently in its testing mode, automates Arabic Union Sign Language and American Sign Language at the Emirates Towers Branch.
The bank’s commitment to people with disabilities supports the ‘#MyCommunity’ initiative launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, that aims to transform Dubai to a disability-friendly city by 2020.
Customers with hearing disabilities can communicate via sign language, which will be instantly converted into text displayed on a screen for customer care staff to read.
The speech response from the service executive is also displayed in text mode on screen, to complete the two-way communication. The innovative technology allows customers with hearing disabilities to be able to communicate in their naturally preferred sign language and branch representatives to understand and service their needs far more efficiently.
“Emirates NBD continues to explore ways to enhance the branch experience for people with disabilities, in line with its commitment to promote their financial inclusion. Our partnership with ‘KinTrans’, an innovative software that facilitates customers with hearing disabilities to communicate through sign language translation, will empower us to deliver an efficient banking experience for those who are comfortable communicating in sign language,” said Husam Al Sayed, group chief human resource officer at Emirates NBD.
Suvo Sarkar, senior EVP & Group Head – Retail Banking & Wealth Management, Emirates NBD, added that “with the introduction of ‘KinTrans’, the Emirates NBD has now become the first bank in the world to implement this revolutionary technology. We are pleased that this technology will allow us to move forward on the path to financial inclusion and we will continue to explore solutions that benefit both our customers and employees alike.”
According to EmiratesNBD, the announcement is aligned to its ongoing effort to foster the sustainable long-term improvement and integration of people with disabilities into the community, under its flagship advocacy platform #TogetherLimitless.
Based on its research into the financial habits of people with disabilities launched in May 2016, the bank currently has nine disability friendly branches that include enhanced mobility access, sliding doors, accessible low-height ATMs and cheque writing counters, designated car parking spots, tactile floor indicators, priority queuing and a separate waiting area.
Earlier in the year, the bank also began distributing Braille currency for its customers with vision disabilities.