Department of Tourism Focuses on Accessibility
Asia-Pacific, Tourism, October 11 2016
PHILIPPINES: The Central Luzon office of the Department of Tourism is focusing on accessibility of tourism destinations north of Manila to promote travel to the region and even advocating it as a theme of the North Philippines (NorthPhil) Expo to send the message across.
DOT Central Luzon Director Ronnie P. Tiotuico cited accessibility as key to the success of any product development and marketing campaign, especially in tourism where most attractions “are in remote” locations, particularly in North Philippines.
“By accessibility we mean, not just access roads, but also quality infrastructure that reflects, enhances and showcases the character of the tourism destination,” said Tiotuico.
This, as he revealed the theme of the forthcoming NorthPhil Expo slated in November which is about accessibility.
“The expo takes pride, not just of the regions’ tourism destinations, but also of its advances in infrastructure development, and we are showcasing it to inspire all sectors, especially the LGUs [local government units] to double the efforts along this line,” Tiotuico added.
Aside from trade and travel opportunities available at the North Phil Expo, products and destination from other regions will form part of the showcase, which includes a public forum with government agencies on developing, and promoting accessibility all over North Philippines while serving as a model for all the other regions south of Manila.
The expected visitors are business, trade and tourism organizations, event and convention organizers and planners, educational institutions, international and domestic travellers, local, foreign and corporate buyers, tour organizers, planners and holiday specialists, travel agents and tour operators, travel enthusiasts, and the general public.
Source: Manila Bulletin