Sainsbury supermarket to introduce Braille help for shoppers with vision disabilities

Europe Aug 6, 2012

Sainsbury’s in Oxney Road, Parnwell, will put Braille panels at the bottom of signs to help people with vision disabilities use the shop.

A branch in Liverpool was the first to have the signs in November. The signs will be installed at the Peterborough store on Wednesday, 15 August.

Clare Ellis, Sainsbury’s customer experience manager, contacted the UK’s leading sight loss charity RNIB for assistance with the design of signage.

She said: “It will make it easier for the store’s blind and partially sighted customers.

“We want to deliver a more inclusive environment to all members of the community.”

Sainsbury’s Peterborough manager Terry Eastcott added: “This will have a massive impact with our customers who have sight disabilities.

“We take great measures to ensure our customers receive a high level of service when they shop with us, whether they’re able-bodied or disabled.”

Rob King, an account manager for the RNIB, said: “We know this will help improve blind and partially sighted people’s shopping experience.

“We are looking forward to working with Sainsbury’s on other projects which will help people with vision disabilities.”

Sainsbury’s also recently chose Guide Dogs for the Blind as its new local charity partner.

Source: www.peterboroughtoday.co.uk